Aravo
The product site for a delivery-tracking SDK that covers the last hundred metres: the stretch between the building gate and the customer's door, where GPS stops being useful.
Visit live site
What it does
The challenge
The product solves a problem most people have never named. Before Aravo can sell an SDK, the site has to make an operations lead feel the gap between a GPS ping at the kerb and a delivery actually reaching a door on the fourth floor.
Our approach
- 1
Name the gap first
The page opens on the moment itself, the rider at the gate versus the rider at the door, so the problem lands before any product language does.
- 2
Illustration instead of stock
A hand-drawn street scene carries the story of a single delivery, which keeps a technical product warm and avoids the usual logistics stock photography.
- 3
One delivery, end to end
Parking, building entry, floor ascent and drop-off are walked through in sequence, so the reader sees exactly what the SDK detects and reports.
- 4
Short path to integration
The integration story is kept blunt, a few lines of SDK code, with routes straight into the docs and the dashboard for the engineers who evaluate it.
The outcome
A live product site that explains a subtle technical product in one scroll, and sends operations leads to the dashboard and engineers to the SDK docs.
What you get
- The product site, live on your domain
- A layout you can extend as the product grows
- Illustration and type system to match
From the build
Have a project like this in mind?
Tell us what you're trying to build. We'll scope it with you in a 30-minute call.